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Agribusiness Concepts PAC Objectives Activity 1 1-1. List and describe the four types of business organizations. 1-2. Understand the meaning of entrepreneur, profits, risks and resources. 1-3. Describe a successful entrepreneur. 1-4. Categorize the types of business organizations. Activity 2 2-1. Identify important concepts in successful marketing. 2-2. Relate agrimarketing to the agriculture industry. 2-3. Chart the development of a food product from producer to consumer. Activity 3 3-1. Describe the role of supply and demand in marketing. 3-2. Apply the law of supply and demand to agriculture production. 3-3. Explore career choices related to agribusiness. 3-4. Create an advertisement. Activity 4 4-1. Distinguish between wholesale and retail marketing. 4-2. Compare and contrast cash, contract and futures marketing. 4-3. Describe how a futures market is used. 4-4. Explain how cash prices and futures markets are linked. Activity 5 5-1. Examine the importance of budgeting. 5-2. Examine the importance of planning in successful marketing. 5-3. Discover the major components of a business plan. 5-4. List the reasons for developing and properly using a marketing plan. 5-5. Investigate the marketing process with agricultural products. 5-6. Describe the role of regulations and policies in agricultural marketing. Activity 6 6-1. Examine the difference between assets and liabilities. 6-2. Classify assets and liabilities as current or non-current. 6-3. Explore all of the components of a balance sheet. 6-4. Use the Farm Works software to evaluate assets and liabilities from the Demonstration Farm. Activity 7 7-1. Use the Farm Works demonstration farm to understand basic financial records. 7-2. Explore the components of an income statement. 7-3. Analyze an enterprise statement. 7-4. Review a sales report. Activity 8 8-1. Use Farm Works to set up your own agribusiness. Activity 9 9-1. Define GPS and GIS technology. 9-2. Use the IPAQ/NAVMAN technology to set land boundaries. 9-3. Consider the effects of satellite technology on agribusiness. 9-4. Use the Farm Site and Farm Site Mate program to set up personal maps. Activity 10 10-1. Develop an understanding of basic economics. 10-2. Consider agribusiness in the global economy. 10-3. Apply global economic concepts to agribusiness. In Activity 15, students will take the Vocabulary Test and the Post-test. The objectives for the challenges in Activity 11 through Activity 15 of this PAC include: Challenge 1 You will conduct research on a career of your choice in the agribusiness field. You will share your findings in a presentation. Challenge 2 You will continue the Commodity Marketing Challenge Game you began in Activity 4. Make at least three transactions a day for the next three days. Monitor your progress daily and play the game as long as your instructor allows. Challenge 3 You will set your own home or farm SAE on Farm Site using the IPAQ/NAVMAN technology. Challenge 4 You will write a position paper on marketing biotechnology influenced or genetically engineered foods with or without informative labeling. Challenge 5 You will evaluate personal skills and abilities for your Supervised Experience program. Challenge 6 You will use information from the Farm Funds Worksheets to set up your farm in Farm Works. |
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